Total Ad Spend
€4,850.00
+14.2% vs last month
Standard ROAS
3.82x
Target: > 3.0x
Standard CTR
2.45%
+0.3% improvement
Active Campaigns
12
Across 4 key clients
Ad Spend Across Clients
Comparison of budget distribution per client over time
KUD Sodobnost
Tree House
Partner B2B
Channel Performance Summary
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Meta Ads
Facebook & Instagram
€2,450.00
ROAS 3.9x
Google Ads
Search, Shopping & YouTube
€1,800.00
ROAS 4.1x
Organic Traffic
SEO & Direct Pipeline
1,240 Leads
+18% growth
Mail Marketing
Klaviyo / Automated Briefs
€600.00
42% Open Rate
System Warnings & AI Insights
2 Actions Required
Meta Ads CPM Spike (KUD Sodobnost)
CPM increased by 28% in the last 48 hours. Consider refreshing ad creatives or widening audience targeting.
Google Ads Budget Limit Approaching
Campaign ‘B2B NMK Search’ has reached 92% of its daily budget limit.
Optimization Opportunity
Email sequence #2 shows 8.4% CTR. Scaled up budget on retargeting audiences is recommended.